Paddle House

Visual Identity, Collateral

THE BRIEF

Paddle House, a charming Airbnb rental home nestled in the picturesque town of Cherry Log, Georgia, was seeking to establish a distinctive visual identity that truly captures its essence. With its breathtaking backdrop of serene lake and majestic mountains, Paddle House takes pride in being synonymous with these awe-inspiring natural surroundings. In addition to a compelling visual brand, they also required a range of thoughtfully crafted printed collateral items to further enhance their guests' experience and evoke the enchanting allure of their stunning location.

THE CHALLENGE

In a sea of countless Airbnb listings, it is all too easy for a remarkable property like Paddle House to become lost amidst the competition. Recognizing this challenge, our mission was clear: to develop designs that strike the perfect balance between simplicity and uniqueness, captivating a wide audience while setting Paddle House apart from the crowd. With meticulous attention to detail, we directed our creative energies towards the printed materials of the brand, crafting a harmonious ensemble that would provide guests with a thoughtful and elevated experience from the moment they set foot inside the door.