Paddle House

Visual Identity, Collateral

THE BRIEF

Paddle House, a charming Airbnb rental home nestled in the picturesque town of Cherry Log, Georgia, was seeking to establish a distinctive visual identity that truly captures its essence. With its breathtaking backdrop of serene lake and majestic mountains, Paddle House takes pride in being synonymous with these awe-inspiring natural surroundings. In addition to a compelling visual brand, they also required a range of thoughtfully crafted printed collateral items to further enhance their guests' experience and evoke the enchanting allure of their stunning location.

THE CHALLENGE

In a sea of countless Airbnb listings, it is all too easy for a remarkable property like Paddle House to become lost amidst the competition. Recognizing this challenge, our mission was clear: to develop designs that strike the perfect balance between simplicity and uniqueness, captivating a wide audience while setting Paddle House apart from the crowd. With meticulous attention to detail, we directed our creative energies towards the printed materials of the brand, crafting a harmonious ensemble that would provide guests with a thoughtful and elevated experience from the moment they set foot inside the door.

Rustic wooden cabin by a lake with mountains in the background, featuring "Paddle House" text inside a circular design.
A paper coffee cup with "Paddle House" logo and black and white boat illustration, lying on a textured asphalt surface.
A wooden-framed artwork on a nightstand next to a vase with dried plants. The artwork depicts a boat on a dock with mountains in the background. The nightstand is beside a bed and has a marble top.
Two cards on a surface. The left card has a 'Thank You' note with text from Paddle House in Cherry Log, Georgia, mentioning a luxury mountain vacation. The right card features a monochrome illustration of a mountain, forest, and a boat on a lake. On the right side, a logo for 'Luxury Mountain Rental Paddle House Cherry Log Georgia' with paddles is displayed on a dark background.
Scenic mountain lake reflection on the left, with a minimalistic 'Paddle House' logo featuring an oar on the right.
Collection of logos for 'Paddle House,' featuring various designs with oars and text, emphasizing a luxury mountain rental in Cherry Log, Georgia.
Door handle with a "Do Not Disturb" sign featuring a nature scene with a boat in water.
Logo for Paddle House, a luxury mountain rental in Cherry Log, Georgia, with a dark blue background and white text in circular design.
Multiple circular stickers with an illustration of a house and waves, labeled "Paddle House, Cherry Log, GA."
A vintage-style graphic split into two sections. The left side shows a black-and-white image of a rowboat on a lake with a forest and mountains in the background. The right side has a thank you message from Paddle House, Cherry Log, GA, expressing gratitude for choosing their mountain vacation rental, with hopes for a fulfilling stay and cherished memories.
Scenic mountain lake with wooden boats and a rustic boathouse, featuring the text "The Paddle House."

Like What You See?

I believe together we can create something magical!

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