Age of Eve Branding & Website Design
CLIENT
Age of Eve
SERVICES PROVIDED
Brand Design
Website Design
Illustrations
Website Support
ABOUT THE BRAND
Age of Eve is a Texas-based online style and beauty brand owned by twin sisters. Christina and Elizabeth who empower everyday women to elevate their wardrobes with ease and confidence.
More than just a fashion brand, Age of Eve is a thoughtful response to an evolving industry. It curates style concepts rooted in what women genuinely love–while partnering with brands that prioritize environmental responsibility.
Behind The Designs
THE PROBLEM
When Christina and Elizabeth came to me, they were stuck in a cycle of reinventing their branding without ever landing on something that felt just right. They had DIY logos and hired designers for one-off projects, but ultimately lacked a cohesive brand identity that reflected their vision.
THE SOLUTION
To break the cycle of disjointed design and help Christina and Elizabeth finally land on a brand that felt true to them, I crafted a comprehensive branding suite that brought clarity and cohesion to their vision. I designed three complementary logo styles—script, serif, and sans-serif—to reflect the duality at the core of Age of Eve, balancing masculine edge with feminine elegance. Inspired by Texas Western grit and Old Hollywood glam, the visual identity was further elevated with custom, hand-drawn horse illustrations reminiscent of vintage fashion sketchbooks. This thoughtful blend of elements gave their brand a distinct personality, unified aesthetic, and a strong foundation they could grow with.
To bring it all to life online, I also designed and built a custom website that seamlessly integrated their new branding. The site serves as a digital extension of their vision—elevated, bold, and rooted in storytelling—giving them a powerful platform to connect with their audience and showcase their evolving brand.
COLOR PALETTE
Dust Veil
Like worn linen or wind-swept sand, this color holds a strength that doesn’t shout. It creates breathing room and contrast without feeling sterile, perfect for showcasing detailed illustrations and typography.
Bloodwood
This deep brown adds warmth and heritage and carries connotations of leather, earth, and strength which roots the brand in authenticity and raw beauty. It nods to Western grit while still feeling editorial.
Obsidian Smoke
A softened black delivers sophistication and drama. It’s a strong anchor that ensures the brand feels premium and confident, providing the depth needed to balance more delicate elements.
TYPOGRAPHY
Taking the Experience Online
THROUGH A CUSTOM WEBSITE
After finalizing the branding, it was time to translate Age of Eve’s bold identity into a compelling digital experience. We built the site on Squarespace, customizing it to reflect the brand’s high-contrast aesthetic and narrative-driven visuals. We focused on creating a luxurious, immersive feel through layout, typography, and subtle interactive details.
